MILLER LITE

MILLER LITE •

FAREWELL WORK HOLIDAY PARTIES

For Miller Lite’s 2020 Holiday campaign, we looked at the parties and events being cancelled all around us, and asked ourselves if the right party getting cancelled could be a good thing. “Farewell, Work Holiday Parties” the exhibition was on view at the Los Angeles County Museum of Art Nov 21-Jan 3 and allowed LACMA to reopen their doors to the public for the first time since the Pandemic began.

Case Study:

LACMA Exhibition:

🏆 One Show: 3 Gold, Silver, Bronze, 8 Merit
🏆 D&AD: Graphite, Wood, 2 Shortlist
🏆 ANDYs: 2 Gold, Predictor’s List
🏆 AICP: Gold, Integrated
🏆 Cannes: 5 Shortlist

LACMA / LA Times / It’s Nice That / Hyper Allergic / MUSE / CREATIVITY / Adweek / Adage / Shots / LBB / Luerzer’s / LA Mag / Artnet / Eater

“It’s Miller Time at LACMA” — 2020 PULITZER PRIZE WINNING ART CRITIC –

“It’s Miller Time at LACMA” — 2020 PULITZER PRIZE WINNING ART CRITIC –

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