MILLER LITE
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MILLER LITE •
FOLLOWERS
We brought back “It’s Miller Time” by making a simple observation… isn’t getting beers with your friends The Original Social Media?
Film directed by the one and only Ringan.
Then we offered people free beer if they unfollowed us:
🏆 One Show: 2 Merit
🏆 Clios: Shortlist
🏆 ANDYs: 2 Shortlist
Forbes / FastCompany / Jimmy Kimmel / Thrillist / Shots / LBB / CREATIVITY / Campaign / USA Today / Clube de Criação / The Drum / Elite Daily / Marketing Dive / AdAge / Crain’s / Yahoo! / ABC