MILLER LITE

• MILLER LITE •

IN-HOME OUT-OF-HOME

If normal people don’t like ads, gamers really don’t like ads. They’ll SWAT you.

So, we didn’t make ads. We made fan art from their favorite games; a Dota 2 inspired courier that delivers that Miller Lite medicine, a PUBG inspired chicken that eats your weak skills for dinner and an Overwatch inspired beer delivery truck to name a few.

Gamers loved it and put our brand in their streams, thereby putting out of home ads in their home. Game over. If you fell for this ad, please don’t SWAT us.

EDIT: We found out Pabst Blue Ribbon did this idea years after us and got a bunch of press, won a bunch of awards, yada yada. But they had to pay the people to put the ads in their homes. I’d say that point goes to the good guys :)

“I can’t believe I’m still reading these.” — YOU, PROBABLY —

MILLER LITE

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MILLER LITE • MILLER LITE •

IN-HOME OUT-OF-HOME

“I can’t believe I’m still reading these.” — YOU, PROBABLY —

“I can’t believe I’m still reading these.” — YOU, PROBABLY — “I can’t believe I’m still reading these.” — YOU, PROBABLY —

Can't Believe It

Signs

MILLER LITE •

“I can’t believe I’m still reading these.” — YOU, PROBABLY —