MILLER LITE
•
MILLER LITE •
CANTROLLER
Behold, the first controller you can drink. Miller Lite wanted to get into gaming, so we took that quite literally. We engineered wireless controller technology to fit seamlessly onto a can of beer and then gave gamers Cantrollers if they beat Eric Andre at Street Fighter during E3.
Case Study:
Presentation Board:
🏆 One Show: Silver, Bronze, 12 Merit (lol)
🏆 Clios: Bronze
🏆 Cannes: Shortlist
🏆 ANDYs: 2 Shortlist
Barstool Sports / Variety / Popular Mechanics / PCMag / USA Today / CREATIVITY /Adweek / Mashable / FWA of the Day / Campaign