
MILLER LITE
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MILLER LITE •
THE SHOEZIE
When your brand naturally plays a role in culture, embrace it. Especially if that role is dad and it’s actually a story of two brands. And, yes, those are actual Dads. Some we found at Home Depot. This is your reminder that Father’s Day is June 20th. The Shoezie trended in 13 countries and garnered $26.6M in earned media.




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